Amy Kahn dot com - Portfolio - Glaxo Smith Kline Competitive Analysis

Role and Responsibilities:
As an independent consultant, completed competitive analysis, with a focus on user centered design principles, for Avandia, the Glaxo Smith-Kline Type II Diabetes drug line. Included was a content audit for as well as one major competitor, and usability/heuristic analysis for and two major competitors. As a result, underwent redesign in Spring 2006.


  • Avandia Competitive Analysis
  • Avandia Content Audit

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  • Amy Kahn
    6 Ellis St
    Newton, MA 02464